UK Market Product Launch

With a booming aesthetics market and a wealth of brands, products and services to choose from, the success of any new product launch hinges on effective differentiation and a proven, robust approach to market entry.

Over the years, Kendrick PR has developed a network of influential industry leaders and has worked to support brands from technological concept to full commercialisation, as well as revitalising older brands with a fresh approach.

Our strategic approach thinks outside the traditional ‘PR’ box - incorporating sales strategy and support, KOL development and influencer marketing, social media and content marketing alongside successful trade and consumer media engagement - delivering market launches which cut through the competition and achieve tangible business results.

Services Provided

  • Competitor intelligence and brand positioning

  • PR and marketing material development

  • New product launch events

  • Releases, backgrounders, features, advertorials

  • Social media strategy, content marketing

  • Defining USPs and key communications messages

  • Award entry development

  • PR campaign planning (trade and consumer press)

  • KOL spokesperson development (media and presentation coaching)

Results

  • Delivers regular business articles on PR & Marketing for Aesthetic Medicine

  • Regular expert speaker on the business agenda at Aesthetic Medicine Live

Julia Kendrick has contributed regularly to Aesthetic Medicine both as a writer in the magazine and as a speaker on the business agenda at our event – Aesthetic Medicine Live. From an editor and events organiser point of view Julia is one of the loveliest people to deal with. She is highly professional and conducts herself in a manner that means she has become one of our go-to aesthetic business experts. Her knowledge and passion for what she does is unrivalled and she manages to make complex topics surrounding PR, marketing and managing your reputation simple, digestible and easy to understand. I’ve personally used the advice she gave in one of her articles about how to deal with negative comments online and her simple tips worked quickly and effectively and made a stressful situation far more easy to deal with. I cannot recommend Julia highly enough.

Vicky Eldridge, Editor
Aesthetic Medicine 

Results

  • Frequent author of business-focused articles on PR and marketing for clinics

  • Speaker at CPD-accredited Smart Ideas session, running independent and practical workshops for attendees

  • Member of the Consulting Rooms magazine executive committee and editorial board

Julia demonstrates great expertise in the field of public relations, but moreso in applying PR specifically to the world of cosmetic clinics and aesthetic practice. She has provided ConsultingRoom.com with numerous, relevant, ‘how-to’ and guidance articles on managing PR for those operating in this niche industry. Julia is not afraid to share her knowledge and experience and does so in an engaging and simple-to-understand fashion. As well as providing us with a great series of articles on PR for clinics, Julia has produced engaging video content and been an expert presenter at our annual SMART Ideas business seminar (www.smartseminar.co.uk), which offers a full day of CPD-certified content covering all aspects of running a successful aesthetic business. Commanding a workshop session, Julia’s understanding of how clinics can stand out from their competition was invaluable for the delegates. In fact, it’s true to say that it was all the help and supportive content from Julia over the years, that we have been able to share with the Consulting Room Membership, that lead us to invite her to become an expert member of the Editorial Board for our quarterly-printed trade magazine, which we launched in 2018. We are proud to work with Julia and thank her for providing us, and our membership, with such useful insight into the world of PR for the aesthetic specialty.

Lorna Jackson, 

Consulting Room Editor

Results

  • Successful launch with Radara now stocked in over 50 clinics nationally, including over 10 leading Harley Street / KOL clinics

  • High levels of industry awareness through trade editorial coverage, advertorial campaigns, award entries / sponsorships and multiple congress events

  • Over 150 articles secured across industry trade and consumer titles, including Vogue, Times Raconteur, FT How to Spend It, Daily Mail, Daily Express, Byrdie

  • X2 Awards - Winner: My Face My Body Home Use Product of the Year 2016 & Commended: Aesthetic Awards Product Innovation of the Year

It has been imperative for Radara to work with individuals who not only share our vision but who can support us with excellent core skills to drive our business forward successfully. We have found these in abundance working with Julia. She provided a high level of expertise and commitment and has an innate ability to know what needs to be done, often taking a proactive approach which has been critical for our organisation as we evolve and grow. She has provided ‘peace of mind’ for us in knowing that we can 100% be sure that she will deliver in full and on time and often goes above and beyond to ensure we meet our objectives. This has allowed the internal team to focus on other key priorities whilst being reassured that Julia has things in hand. In terms of the aesthetic industry, Julia has a wealth of experience to draw on and is a popular industry expert who others look to and admire. It is a privilege working with Julia and we would have no hesitation in recommending her.

Sue Thomson, Radara Sales Director. Innoture

Want to hear more?

Simply insert your details below to receive your monthly instalment of news, views, insights and tips from Kendrick PR.

Latest From Kendrick PR

Kendrick PR
@mariellemm21 has made up the beautiful Joy Crookes using skincare products by Quantum Botanika and we think she looks utterly gorgeous! 😍 #JoyCrookes #QuantumBotanika #FlawlessFace #QuantumBotanika
Kendrick PR
We are pleased to announce that Mustela UK have been shortlisted in the Absolutely Mama awards 2019 in the 'Best bath time essential for babies' category for their Multi-sensory Bubble Bath 🛁 Please vote for them here: https://www.surveymonkey.co.uk/r/X6VNK6W 🙌 #vote ...
Kendrick PR
How's this for a #FlawlessFriday!? The wonderful Summer Dyason Make Up & Hair made up the GORGEOUS @lucywatson for a day at Wimbledon yesterday 🎾 Her glowing skin is thanks to the Oxygenetix oxygenating foundation 👌 Have you tried Oxy ...
Kendrick PR
KPR LOVE: The Allél A-Series. This consists of the A2 serum and A cream, that work together to neutralise the effects of oxidative stress and free radical damage whilst protecting and boosting cellular defense. These products contain the following key ...
Kendrick PR
AestheticSource
THANK YOU to our fantastic panel of expert speakers at the launch of skinbetter science UK, Dr Benji Dhillon, Dr Sabrina Shah-Desai and Dr Sophie Shotter. An amazing night to celebrate an incredible brand! We'd also like to give a ...
Kendrick PR
MUA @maryjanegotidoc made up @_leahalex_ for @just.magazine using skincare by @exuvianceuk ⭐ Only the best for model close-ups! #photoshoot #exuviance
Kendrick PR
Hit the ❤ button if you picked up this weekend’s Fabulous Magazine 🙋‍♀️. Dr Stefanie Williams from Eudelo - Dermatology & Skin Wellbeing talks all things Rosacea with @jojolizzy, who also includes Oxygenetix as the ultimate product for covering and ...
Kendrick PR
#skincaresunday with FromSandyxo - "I have oily skin and have suffered from severe cystic acne which have left me with pitted scars. I also have enlarged pores and quite a few of seborrheic keratosis lesions. They don’t normally bother me ...
Kendrick PR
❤️💛💚💙💜 PEACE. LOVE. PRIDE. Love is love 👭👬 #PrideMonth #LGBTPrideMonth #Pride #LoveIsLove
Kendrick PR
FEATURED: Dr Stefanie Williams has been included within a feature titled; ‘Why Pineapple is Beauty’s New Hero’ in Stylist. The piece focuses on the effect of using pineapple on the skin 🍍 "“Pineapple extracts contain a mix of #enzymes called ...
Kendrick PR
@charley.mcewen used Quantum Botanika and Radara products to ensure Maxim was photoshoot READY! [Maxim Baldry for WONDERLAND MAGAZINE @maximbaldry @wonderland #grooming @afrankagency #Radara #QuantumBotanika]
Kendrick PR
@charley.mcewen used skinbetter science products on LiamPayne. for the British GQ dinner and we think he looks great! #skinbetterscience #skincare #London #liampayne #GQ

Load More